A Few Tips To Grow Your Shopify Store

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Post compelling content frequently

To grow your social following over time, it’s crucial to post content consistently. Studies suggest that audiences respond differently depending on your posting frequency, so make sure you test to figure out the best cadence for your brand. You can also compare your posting frequency and engagement rates to your competitors.

Automate word-of-mouth with social reviews

Using product reviews to create trust and gain insights into your products is a great way to increase online sales.

Yotpo is a review app available for Shopify sites that encourage customers to leave reviews after they’ve made a purchase. The process is automated, so you don’t have to manually reach out to customers yourself.

Connect your business’s social accounts and post the reviews directly to your pages. These reviews provide fresh content and help drive traffic from social to your site, which in turn boosts online sales.

Create micro-content for social feeds

Consider the context in which most users are browsing social media. Maybe they’re on a mobile device during their commute, taking a quick brain break at their desktop at work, or killing time as they wait for their show to come back on after the commercials.

There’s one thing those scenarios have in common: Social media users are often scrolling in-between other tasks. That’s why bite-sized content is an effective way to captivate your audience

Keywebco uses micro-sites often below is a link to our free recipes 4 U App.

Recipes 4 U App

The app was made with Adsy.me to find out more:

More on Adsy Mirco-sites

Make it easy to share your products

Social share buttons are a key element in increasing the “virality” of your site, which can, in turn, drive traffic and boost online sales. Make sure the buttons to the popular social networks—Facebook, Twitter, and Pinterest—are easy for users to find.

To implement this social media marketing tip on your own online store, consider an app like AddThis, which has its own analytics and can help you optimize positioning and layout.

Be active on the right #hashtags

The hashtag has organized a big part of the social web according to conversations, making it easy to join in on discussions and events by posting under the ones that are relevant to your brand.

A social media monitoring tool like Hootsuite can help you find, like, retweet and reply to posts under several hashtags. You can use a tool like Hashtagify to find other hashtags related to the one you’re trying to target, such as these food-related hashtags below.

Be careful not to treat hashtags the same on every channel. Here are some general best practices from various studies we’ve come across:

    • Twitter posts with a single well-placed hashtag tend to generate more engagements than tweets with three or more
    • Instagram posts, on the other hand, see the most engagement when using multiple hashtags, even 10+ in a single post
    • Facebook posts do better without hashtags

This is a Density Keyword Tool:

Use Keyword Density to calculate Keyword Density percentages for your website.

Results will be given based on an analysis of the website at the URL specified.

Q. What is Keyword or “Key Phrase” Density?

A. Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

(Definition sourced from Wikipedia).

Q. How many Keywords should I optimize a web page for?

A. It is recommended that you should only optimize for 5 keywords, or phrases, per page on a website. Where possible, it is desirable to feature each keyword in the Page Title, the “Keywords” and “Description” Meta Tags, and most importantly within the Page Body text.

Q. What “Percentage” Density should I aim for?

A. In the Page Body, aim for a 2% – 5% Density for each keyword or phrase. For the Title and Meta Tags, the Density is less important and is likely to be much higher due to the smaller number of total words.

Q. If I stuff my “Keywords” Meta Tag with lots of keywords, will my site rank for those phrases?

A. In short, No.

You should only ever list relevant phrases, ideally the 5 that you have optimized the body, title and description for.

Q. Should I repeat words in the Page Title?

A. Ideally not. If you have 2 phrases that share a word, i.e. “Web Design” and “Web Development”, consider combining them as follows…

“…Web Design, Development…”

Google and other search engines will be intelligent enough to know that your title is relevant to searches for “Web Development”, even though the words do not appear in sequence.

Keyword Density Tool App

Great Simple Keyword Tool

Keyword Tool App

Create a complementary board on Pinterest

A great way to provide additional value to your customers is by providing them with information and deals on complementary products which you don’t necessarily sell.

If your store sells hiking shoes, for example, your Pinterest board could feature related items, like backpacks, water bottles, and sunscreen. The other brands and sites you’re promoting on your board will take notice of the incoming traffic from your Pinterest account; if they don’t, make sure you reach out and let them know. They may even adopt the same strategy and send traffic back your way.

I have many boards feel free to check them out Keywebco Boards

Open a Facebook shop

Did you know that you can sell your products directly from Facebook? Adding the shop section to your Facebook business page opens a brand new sales channel—one that can help you meet your customers where they already are.

The Facebook shop section connects with your online store so that users can purchase your products from within Facebook’s interface. 

Facebook Shop

Social media marketing needs a creative touch

Effective social media marketing should involve curating content, scheduling product-related posts, and automating what you can.

But bringing out the best in social media marketing is about more than broadcasting your brand—it’s about understanding, engaging and reacting to your audience and the world they live in.

Because when so many brands use social media as a soapbox to pitch their products, it pays to be one of the ones building a real connection with their audience and adding a bit of joy to their day-to-day lives.

Here are a few GIF images I made for blogs and content

This one’s from Abul, “Neil Patel I have a Shopify store. “But I don’t know which things “I should write a blog, “and which things I should make videos?” But really, I think everyone wants your opinion on Shopify in general.

Let’s discuss how to grow your Shopify store using content marketing. The question is really about video or text-based content. The answer: What are you comfortable with? For example, Adam here prefers video. For me, I’m better at content marketing than video. I’m doing okay with video. But I’ve been doing content marketing for over ten years. I’m getting better and better at video, but I started with content marketing. I have way more experience.

In general, you want to look at what you think you’re naturally better at and focus on that. It could be video. It could be audio. It could be text-based content marketing. You pick. It could even be visual infographics. With your Shopify store, ideally, most of you guys are like, “Oh, what kind of products should we sell? “How many?” You should start off with one product. You don’t need tons and tons of products to do well on Shopify. Start off with one. I’m not saying you can’t add more products later on.

You want upsells and down sells. A lot of people us Zipify. That will help get you more upsells when you already have products. If you’re selling insoles for high heels, your upsell could be to buy three of them at a discount. The point is to start with one product, focus on it and create your blog and content marketing around that one product.

Go to buzzsumo.com. Type in keywords within your industry. You’ll see what’s hot. But instead of just creating text-based content. Try to create infographics. You can go to Dribbble, dribbble.com or 99designs. There you can find people to create infographics for a few hundred dollars. Maybe even $50 depending on the country.

Create these infographics then go to buzzsumo.com, find out all the people who wrote similar content. You’re now creating visual content. Instead of the text-based. You’re hitting up all the people who shared that text-based content by clicking up view shares on Buzzsumo. It gives you a list.

Do the same thing with Ahrefs. You go to Ahrefs. You put in the original article. You see who links to it. Then you contact them and say: “Hey Adam, I noticed you linked to this article that breaks down what happens to your feet after you walk in high heels for a year.

I created a similar article, but mine’s visual in an infographic format. Feel free, to check it out here. If you think your audience will love it, feel free embed it within your article.” If you don’t know how to embed your infographic, there are plugins that allow you to embed it with ease.

I don’t know what plugins work for Shopify. I know for WordPress I use WP’s Embed Code Generator. You do that, people embed it, and you’ll get more links and social shares. In general, you should also get more E-commerce sales.

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