As the traditional consumer purchase journey continues to evolve, so too should the way merchants think about their sales opportunities. But where should merchants invest to take the most advantage of their consumers’ evolving buying preferences?
BigCommerce conducted a global survey of nearly 3,000 digital consumers to find out.
In this article, I am going to quote information from the PDF file available for download
What drives more than 2,500 global consumers to complete a purchase
- Why a fully-integrated digital presence is essential for today’s customer decision journey
- Nine trends retailers should understand the current state of omnichannel buying
- Actionable ways to immediately strengthen the relationship between your brand and consumers
Though respondents vary by age, income and region, one thing is for certain: omnichannel retail, or the process of selling across multiple physical and digital channels, is the new reality retailers must face.
Merchants need to take advantage of that growing opportunity or risk being left behind.
In the last six months, 78% of global respondents to BigCommerce’s survey made a purchase on Amazon, 65% in a physical store, 45% on a branded online store, 34% on eBay and another 11% Facebook.
More than ever, consumers are shopping in a number of different places simultaneously, and brands need to adjust their digital strategy in tandem.
Adapting to new buyer behavior
Shifting buyer behaviors don’t have to be cumbersome for merchants to adapt to, given their ecommerce provider can support the payment gateways and omnichannel capabilities shoppers expect. As traditional consumer purchase journeys will continue to evolve, it’s important for merchants’ ecommerce tools to have the ability to evolve too. The key is to stay abreast of customer needs, and be strategic about where to invest to make the most out of today’s buying preferences.
This statistic gives information on retail e-commerce sales in the United States from 2016 to 2022. In 2017, online sales of physical goods amounted to 446.8 billion US dollars and are projected to surpass 700 billion US dollars in 2022. Apparel and accessories retail e-commerce in the U.S. is projected to generate over 138.7 billion U.S. dollars in revenue by 2022. The United States ranks behind several countries in terms of e-commerce sales as a percentage of total retail sales – in 2016, almost a fifth of China’s retail sales occurred via the internet, compared to only 8.1 percent in the United States. The UK, South Korea, and Denmark are also ahead of the U.S. in terms of retail e-commerce share.