Google Search And Analytics Optimization

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Search engines are the backbone of everyday internet use. Google Search’s learning curve is an odd one. You use it every day, but still all you know is how to search. But the search engine has plenty of tricks up its sleeve.

Also in this article, we are starting with How To Rank Higher On Google

Awesome YouTube I ran Across!

I decided to Derive the data from this YouTube so it would be easily able to be understood. Tips on the information that’s being pretrade within it.

SEO is slow. It can take years to build up the authority of a domain and the rankings of pages. Search engine optimization is the slowest form of marketing I know. It really is. But there’s one big shortcut.

The video is a step-by-step guide to improving your Google rankings quickly. It‘s the only fast SEO tactic that I have tried and basically the only real fast type I can find that works. If you‘ve never done it before, there may be huge opportunities to improve your Google rankings. The key is in your Analytics.

Here is a list of google search tips:

  1. Use quotes to search for exact phrase.

Searching a phrase in quotes will yield only pages with the same words in the same order as what’s in the quotes. It’s one of the most vital search tips, especially useful if you’re trying to find results containing a specific a phrase.

2. Use an asterisk within quotes to specify unknown or variable words.

Searching a phrase in quotes with an asterisk replacing a word will search all variations of that phrase. It’s helpful if you’re trying to determine a song from its lyrics, but you couldn’t make out the entire phrase.

3. Use the minus sign to eliminate results containing certain words.

You’ll want to eliminate results with certain words if you’re trying to search for a term that’s generating a lot of results that aren’t of interest to you. Figure out what terms you’re not interested in (e.g. jaguar -car) and re-run the search.

4. Search websites for keywords.

Think of the “site:” function as a Google search that searches only a particular website. If you want to see every time The Guardian posted recipes, use the search “Google site: theguardian.com”.

5. Search for related terms.

Most useful for searching terms that may be pertinent to your subject. Example — related: hurricane sandy would give you a mix of news articles, blogs, scholarly articles, etc.

6. Search for words in text.

Words that appear in the body of the url/file.

7. Search for words in title.

Sometimes a normal search yields way too much information. To help narrow down results, ‘allintitle’ keyword can be used to only display pages with the relevant text in their titles.

8. Search for words in URL.

Helps to narrow down search by displaying only relevant URL’s.

9. News related to particular location.

Not just useful for news items. Search for anything by locality. Example — café location: Downtown Chicago

10. Search for particular file type.

Sometimes all you’re looking for is a pdf, gif, pptx, etc. Using the keyword ‘filetype’ can potentially save you hours of searching.

11. Search for a number range.

Highly useful for search queries such as ‘cameras between $300 and $500’.

12. Search for either word.

If ANY of the words is found on a page, it is displayed in the search results.

Free Keyword Tool

Discover new keywords.

Start by searching words or phrases related to your products or services. Keyword Planner works to find the keywords that are most relevant to your business. You can then pick keywords you like and add them to your plan.

Conduct keyword research.

Get suggested bid estimates and see how often keywords are searched and how their search volume changes over time. That way, you can narrow down your keyword list and set your budget for the keywords you really want.

Create and share your plan.

When you have a plan you like, you can save it to your account or share your plan with others. Then, you can create ad groups and set bids for each keyword before turning your campaign on.

Free Keyword Tool | WordStream

10 tools to use when building a website

10 Free Keyword Research Tools to Help Plan Your New Site

Improving Your Site’s Placement on Google’s Search Engine Results

Google ranks a page according to a large number of factors. Exactly what these factors are is apparently a trade secret, although there are number of well-known things that contribute to the ranking of a page.

Links Pointing to Your Website

One of the factors that contribute to a web page being considered “important” is the number of links pointing to that page. For example, if your page has 100 quality links leading to it, it will be ranked higher (in Google’s estimation) than one that only has 20.

But what are “quality” links”? These are links from other popular pages, that is, pages that have, among other things, many (quality) links pointing to them. (Yes, I know. My definition sounds circular. That’s where the “among other things” come in. The search engine has other unspecified criteria which it uses to determine if a page is worthy.)

Anyway, in general, since one of the ways Google ranks your pages is to count the number of links pointing at your page, your site will benefit from having more links pointing to it.

Your Title Tag

Google seems to give weight to the title of your page. By title, I mean the text that is sandwiched between the HTML <TITLE> tags in the <HEAD> section of your web page. If you use a Web editor that automatically inserts a title like “New Document”, remember to change it to some meaningful text with your keywords inside to reap the benefit of this feature. Otherwise, your site will only feature in the search results when someone looks for “New Document”.

Note: by “keywords”, I mean the words people will use when searching for your site. For example, if your site sells bicycles, then one keyword for it would be “bicycles”, since that’s the word you’d expect people to use when searching for bicycles.

Your Page Must Have the Words You Think People Will Search For

Besides the title tag, if you want your website to feature in Google’s results when someone searches for a set of words, say “Widget X”, those words must actually occur on your page. Think about it from the point of view of a search engine. If you don’t put the words “Widget X” somewhere on the page, how is the search engine supposed to know that the page deals with that topic? The search engine is not a human being who can draw inferences from the general tone and content of the page. Even if it can handle some synonyms, you’re going to compete with other sites who have specifically placed those words on their site.

I know this point seems self-evident (once you’ve come across it). However, from experience, many webmasters (me included) don’t seem to realise (“realize” in US English) that when they are first starting out.

Keyword-laden Links

According to a paper published by one of Google’s founders, if the links pointing to your page has some words in them, those words will be regarded by Google as an additional indication of the content of your page. For example, a link with the text “Cheap Shoe Store” pointing at your page will cause Google to think that your page is relevant when someone searches for “cheap shoe store”.

However, my recommendation is that if you think a particular set of words is relevant to your site, don’t rely on some random site on the Internet to link to you with those words. Put them directly on your page.

I hope that these tips on Google will be useful to you.

Roger Keyserling


Google Search And Analytics Optimization was originally published in eCom Tips on Medium, where people are continuing the conversation by highlighting and responding to this story.

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