Promote Your Business To Get Traffic and Ranking

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The formula I use to write an entire year worth of content for my business and how to promote it and to get targeted traffic and ranking!

Search engine traffic doesn’t just happen. It’s the outcome of a set of deliberate steps. It’s not as complicated or mysterious as you’d think. There are three key ingredients behind every listing in every search results page:

  1. The keyword (keyphrase research)
  2. The content on the page (on-page SEO)
  3. The trustworthiness of the website (domain authority)

In order to rank, a page must indicate its relevance to search engines, and the website itself must be credible in the eyes of search engines. It also must focus on a phrase. If you do everything else right but get this wrong, you’ll be hearing crickets.

It all begins with the keyword.

And keywords begin with research, which is fun. Keyword research is like reading the minds of millions of people. It’s truly amazing the things you can learn within minutes:

  • What do people really call your product or service?
    So you can avoid using jargon and start using top-of-mind phrases.
  • What related products and services are people looking for?
    So you can consider expanding your offerings, or at least your content.

As a content marketer, the two primary uses for keyword research are to find phrases to include in your content and to get ideas for new content. Now you can create content that is more friendly for search engines and more relevant to your audience.

➡️ Create a keyword list of Top 100 keyword phrases for your target market.

➡️ Identify top problems your target market needs a solution for.

➡️ Research the most popular articles in your target market.

➡️ Create a list of article ideas that discuss solutions while being able to reference your products.

➡️ Write the articles yourself or find outsourced writers to do the work for you; use keywords from your list.

➡️ Place some sort of “call to action” at the end to encourage engagement.

➡️ Submit your articles to article directories, groups and social spaces.

➡️ Post your articles to your own blog.

➡️ Use Social Media to link back to your blog posts.

Tips:

In this video, It’s revealed, a 5-step process for finding awesome keywords that your competition doesn’t know about. Here’s a breakdown of what you’ll learn: First, It will go over the first step to having any sort of success with keyword research. You see, most people fire up a random tool and pick a keyword out of thin air. But there’s a better (and smarter) way. Next, gets into the ninja strategies to use to find topics and keywords. Many of these are a bit outside the box, but they work. Then, you’ll learn how to pick a keyword from a list of options. If you’ve ever wondered: “OK so I have a bunch of keywords…how do I pick the best one?”, you’ll really enjoy this section of the video. Here’s where It will show you which factors matter when deciding between different terms to optimize your site around. And finally, We will cap things off with a sweet little bonus tip (and a mini case study). Of course, like any of the videos, It also sprinkles in LOTS of examples, pro tips, and case studies. It will show how To use the Google Keyword Planner (and a few other tools that are recommend). In short, if you want to learn how to do keyword research, I recommend checking out today’s video.

USE KEYWORD RESEARCH TOOLS

Use Google AdWords Keyword Tool to research your potential target keywords. With these tools, you can gather data on keyword volume and trends, keyword competition, similar keywords, and more.

UNDERSTAND THE LONG TAIL KEYWORD

Long tail keywords are a combination of three or more words or phrases. While long tail keywords tend to boast lower search volumes, they generally attract more relevant traffic, are typically less competitive, and easier to rank well on. Choose long tail keywords that help to specify your product or service.

Understand the long tail keyword as it accounts for 70% of searches.

Create a brand image, or logo.

Widespread brand recognition is your goal, as it will give your business credibility and inspire others to spread the word about your business. Grow your brand by placing your logo in your business stationery, business cards, email signatures, brochures, signs, website, and merchandising materials.

THINK LIKE A CUSTOMER

Identify your target audience and put yourself into the shoes of a customer when you create your initial list of keywords. Ask yourself, ‘If I wanted to find one of these products or services, what would I type into Google?’ You can also consult others, such as friends, family members, or even current customers to get their opinion on phrases they would use when searching for your products and services.

Networking

Meeting professionals from other, related businesses is an effective form of business promotion, as it provides you with opportunities to learn about your competitors, ask for referrals, form mutually beneficial partnerships in complementary industries and spread awareness about your business throughout a group of like-minded people. Network with other professionals in the following ways:

  • Attend networking group meetings. You can find networking groups and clubs on the Internet, in newspapers, and in trade publications.
  • Introduce yourself to people at the meetings. Explain what it is your business does, what you offer that makes you stand out from your competition and what you are looking for in business relationships.
  • Ask relevant questions during group discussions. In addition to promoting your business, you can learn a lot at networking meetings. Additionally, asking open-ended questions encourages others to participate in the conversation, and sets you up for more introductions.
  • Hand out your business cards. Set up private meetings with those who express an interest in getting to know more about your business.

Want higher Google rankings in 2018? Then make sure to check out this new case study. In today’s video, you’ll see how a SEO checklist helped Proven increase their organic traffic by 88.3%. Specifically, you’ll learn… Why “Zombie Pages” can doom your search engine rankings… and how to identify and eliminate them. In fact, as you’ll see, Sean from Proven ended up deleting 40k pages! The next step in my SEO checklist can improve Google rankings FAST. And that step is cleaning up technical SEO issues. Third, we’ve got on-page SEO. Here’s where It will show you how to optimize your content around your target keyword (or keywords). Next, It shows you how to optimize your site around two new-ish ranking factors: click-through-rate (CTR) and dwell time. Both are becoming more and more important parts of Google’s algorithm. Now that your content is optimized for keywords and user experience signals, it’s time to speed up your site’s loading speed. It then shows you two cool SEO tools that you can use to improve your site’s loading time. Last but not least, it’s time to publish a piece of content using the Skyscraper Technique. The fact is: if you want higher Google rankings, your content needs to be significantly better than what’s out there. And that’s where this step comes into play. All in all, I hope this SEO checklist helps you improve your Google rankings.

STUDY THE COMPETITION.

Make a list of your main competitors and go to their websites to see what keywords they are targeting. Read their content and view their meta tags to help identify the keywords they are targeting. Looking at your competitor’s keywords will not only help you see what you could be forgetting but also help broaden your list of ideas.

Develop relationships with your customers. Customers are people — not numbers — and it is important that you put consideration and effort into building personal relationships with them. For example, when you send out Christmas cards each year, you not only gain customer loyalty but you also inspire customers to promote your business to the people they know.

Rely on the power of social networks. Social networks have become the new darling of advertising because much of the legwork is being done by dedicated fans, for free. You could pay someone to advertise for you, or you could establish a social community of fans who advertise by word of mouth, at little or no cost. What’s it going to be?

  • Try harnessing the power of viral media campaigns. Dollar Shave Club did very good business for itself simply by making a (funny, exciting, relatable) music video. It took off on social networks and now has over a million combined subscribers and followers on Facebook and Google+.

Encourage customers to talk about their experience using your business.

There is no tool more powerful than people talking with their family members or friends about your product or the quality of your work. If your customers are fully satisfied then you should ask them to refer you or your product to their family or friends. It is important to realize that your customers may not do so automatically and sometimes a little poke requesting them to refer your business may work wonders. Go ahead, be bold and ask for more work.

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