Search engines perform several activities in order to deliver search results
Crawling — is the process of fetching all the web pages linked to a website. This task is performed by a software, called a crawler or a spider (or Googlebot, as is the case with Google).
Indexing — is the process of creating an index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.
Processing — When a search request comes, the search engine processes it. i.e. it compares the search string in the search request with the indexed pages in the database.
Calculating Relevancy — Since it is likely that more than one pages contain the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string.
Retrieving Results — The last step in search engines’ activities is retrieving the best-matched results. Basically, it is nothing more than simply displaying them in the browser.
Search engines such as Google and Yahoo! often update their relevancy algorithm dozens of times per month. When you see changes in your rankings it is due to an algorithmic shift or something else outside of your control.
Although the basic principle of operation of all search engines is the same, the minor differences between their relevancy algorithms lead to major changes in results relevancy.
SEO Website Domain
Before you choose a domain name you start thinking of doing a business:
Who would be your target audience?
What you intend to sell to them. Is it a tangible item or just text content?
What will make your business idea unique or different than everything else that is already on the market?
Many people think it is important to have keywords in a domain. Keywords in the domain name are usually important, but it usually can be done while keeping the domain name short, memorable, and free of hyphens.
Using keywords in your domain name give you a strong competitive advantage over your competitors. Having your keywords in your domain name can increase click-through rates on search engine listings and paid ads as well as make it easier to Using your keywords in getting keyword rich descriptive inbound links.
Avoid buying long, and confusing domain names. May people separate the words in their domain names using either dashes or hyphen. In the past, the domain name itself was a significant ranking factor but now search engines have advanced it is not a very significant factor anymore.
Keep two to three words in your domain name it will be more memorable. Some of the most memorable websites do a great job of branding by creating their own word. Few examples are eBay, Yahoo!, Expedia, Slashdot, Fark, Wikipedia, Google…
You should be able to say it over the telephone once and the other person should know
White Hat SEO
An SEO tactic, technique or method is considered as White Hat if it follows the followings
If it conforms to the search engine’s guidelines.
If it does not involves any deception.
It ensures that the content a search engine indexes and subsequently ranks is
the same content a user will see.
It ensures that a Web Page content should have been created for the users and
not just for the search engines.
It ensures the good quality of the web pages
It ensures the useful content available on the web pages
Always follow a White Hat SEO tactic and don’t try to fool your site visitors. Be honest and definitely you will get something more.
Black Hat or Spamdexing
An SEO tactic, technique or method is considered as Black Hat or Spamdexing if it follows the followings
Try to improve rankings that are disapproved of by the search engines and/or involve deception.
Redirecting users from a page that is built for search engines to one that is more human-friendly.
Redirecting users to a page that was different from the page the Search Engine ranked.
Serving one version of a page to search engine spiders/bots and another version to human visitors. This is called Cloaking SEO tactic.
Using Hidden or invisible text or with the page background color, using a tiny font size or hiding them within the HTML code such as “no frame” sections.
Repeating keywords in the Meta tags, and using keywords that are unrelated to the site’s content. This is called Meta tag stuffing.
Calculated placement of keywords within a page to raise the keyword count, variety, and density of the page. This is called Keyword stuffing.
Creating low-quality web pages that contain very little content but are instead stuffed with very similar keywords and phrases. These pages are called Doorway or Gateway Pages
Mirror websites by hosting multiple websites all with conceptually similar content but using different URLs.
Creating a rogue copy of a popular website which shows contents similar to the original to a web crawler, but redirects web surfers to unrelated or malicious websites. This is called Page Hijacking.
SEO Optimized Keywords
We are discussing everything in Web context so in web terminology, a keyword is a term that a person enters into a search engine to find specific information. Most people enter search phrases that consist of between two and five words. Such phrases may be called search phrases, keyword phrases, query phrases, or just keywords. Good keyword phrases are specific and descriptive.
There are following concepts related to Keywords which helps in optimizing keywords on a web page.
This is calculated as how often does a keyword appear in a site’s title or description. You don’t want to go overboard with frequency, however, since on some engines if you repeat a word too many times, you’ll be penalized for “spamming” or keyword stuffing.
In general, though, repeat your keyword in the document as many times as you can get away with, and up to 3–7 times in your META tags.
This refers to the number of keywords appearing on your Web page compared to the total number of words appearing on that same page. Some search engines consider this when determining the rank of your Web site for a particular keyword search.
One technique that often works well is to create some smaller pages, generally just a paragraph long, which emphasize a particular keyword. By keeping the overall number of words to a minimum, you will increase the “weight” of the keyword you are emphasizing.
This refers to the placement of keywords on a Web page in relation to each other or, in some cases, in relation to other words with a similar meaning as the queried keyword.
For search engines that grade a keyword match by keyword proximity, the connected phrase .home loans. will outrank a citation that mentions .home mortgage loans. assuming that you are searching only for the phrase “home loans”.
Keyword Prominence: Keyword Placement:
Best Places to Put Keywords:
Here is a list of places where you should try to use your main keywords.
A measure of how early or high up on a page the keywords are found. Having keywords in the first heading and in the first paragraph (first 20 words or so) on a page are best.
WHERE your keywords are placed on a page is very important. For example, in most engines, placing the keywords in the Title of the page or in the Heading tags will give it more relevance. On some engines, placing keywords in the link text, the part that is underlined on the screen in a browser, can add more relevancy to those words.
Keywords in the <title> tag(s).
Keywords in the <meta name=”description”>
Keywords in the <meta name=”keyword”>
Keywords in <h1> or other headline tags.
Keywords in the <a href=”http://yourcompany.com”>keywords</a> link tags.
Keywords in the body copy.
Keywords in alt tags.
Keywords in <! — insert comments here> comments tags.
Keywords contained in the URL or site address, e.g., https://ift.tt/2OgoIy6.
There are many different ways to find keywords for your website. Some good keyword ideas are:
Words people would search for to find your product or service.
Problems your prospective customers may be trying to solve with your product or service.
Keyword tags on competitors websites.
Visible page copy on competitors websites.
Related search suggestions on top search engines.
By using an online tool like Google Keyword Tool
By analyzing your website carefully and finding out proper keywords. This task can be done by expert SEO Copywriters.
Pay attention to stemming for your keywords — Particularly to what the root word is and what Google considers to be a match for that word when optimizing pages over time.
You can do brainstorming to identify correct keywords for your site.
Best Practices for Creating Titles:
Here are some best practices you should follow for creating titles on pages:
Each page should have a unique title.
If practical, try to include your Primary Keyword Phrase in every title of every page.
Begin the title of your home page with your Primary Keyword Phrase, followed by your best Secondary Keyword Phrases.
Use more specific variations to your Primary Keyword Phrase on your specific product, service, or content pages.
If you must include your company name, put it at the end of the title.
Use the best form, plural or singular, for your keywords based on what
WordTracker says is searched on more often.
Don’t overdo it — don’t repeat your keywords more than 2 — 3 times in the title
Make sure the <title> tag is the first element in the <head> section of your page — this makes it easier to find by Google.
Don’t do the followings:
There are various other tips related to SEO. I have not categorized them into any special category so putting in misc. category. Go through these tips one by one
Don’t keep hidden text on your web pages.
Don’t create alt image spamming by putting wrong keywords.
Don’t use meta tags stuffing.
Don’t use frames and flash on your site.
Don’t exchange your links with blacklisted sites.
Don’t try to fool your site visitors by using miss spelled keyword.
Don’t send spam emails to thousands of email IDs.
Don’t use too much graphics on your site.
Don’t create too many doorway pages.
Don’t try to create duplicate content of pages.
Don’t submit your website many times in a single search engine.
Don’t use sub-directory depth more than 1–2.
Don’t create too many dynamic pages. Try to convert them into static pages.
Don’t bloat your pages with code.
Don’t nest your pages.
Do the followings:
There are various other tips which can help you to optimize your website for many Search Engines.
Create logs of pages and each page should, however, contain a minimum of about 200 visible words of text to maximize relevance with Google.
Create a home page link to each and every web page and provide easy navigation through all the pages.
Pay attention to your dynamic page URLs. Google can crawl and index dynamic pages as long as you don’t have more than 2 parameters in the URL.
Check your complete site for broken links. Broken links will reduce your other pages rank as well.
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