Video Marketing Strategy and Tips

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Everyone enjoys watching a video in the following article learn how to use that to your advantage

Video content isn’t up-and-coming anymore. Audiences want to see more video content, and other marketers and publishers are creating more videos in response.

Video content is also easy to share via social networks, and software developers have prioritized video integration in site creation.

First things first. Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%.

Pre-Recorded Video Ideas

Beginner

Create short “thank you” videos from your team to new customers or customers that you upsell.

Film a screencast demo of your product.

Create an animated GIF of how to perform a function of your tool.

Film 15-second testimonials from real customers and evangelists.

Intermediate

Film extended customer testimonials and user cases.

Create longer product demonstrations and whiteboard-style instructional videos.

Do a short introduction of the company, its mission, and vision.

Advanced

Create a full product demo.

Turn blog posts into short, how-to videos and summaries.

Film longer interviews with key members of the company.

Shoot live presentations performed by company members and add in their slides in post-production.

Create videos for each of your calls-to-action (one for “call us,” one for “sign up for a free trial,” one for “tell your friends and get free credits,” etc.).

Live Video Ideas

Beginner

Use Facebook Live or Twitter to broadcast from cool industry events you, your manager, or your CEO are attending.

Use Google Hangouts or Skype as a way to thank customers on a special occasion (one year of working together, etc.).

Intermediate

Hold a live Q&A / Ask Me Anything session with employees or visitors.

Live stream a conversation with a thought leader or influencer who is relevant to your audience.

Live stream relevant in-office events to showcase your company culture and thought leadership events.

Advanced

Show a live demo with your sales reps and include an open Q&A.

Film a live presentation with open Q&A.

Stream a “day at the office” with a company executive.

Video content is easily subject to behavior analytics. Because video content is also tagged with keywords and ranks in Google search, you can use a video-hosting site such as YouTube to track interaction. Online retailers such as Amazon and Dell report an increase of as much as 35% when video is incorporated.

Video product reviews on Amazon nearly always appear at the top of Google’s rankings.

SEO: Use video to highlight key points of a gated white paper and increase its reach and search engine rankings. Video SEO can be broken into two types:

You produce a video and post it publicly on YouTube to gain maximum reach and earned views. In this case, the video itself (due to Google’s high rank for YouTube) moves up your search engine rankings. The call to action in your video will attempt to direct traffic back to the white paper on your site … but in return for YouTube’s incredible reach and rank, you risk your leads getting distracted by other YouTube videos instead of following your call to action.

You can host the video on your site (i.e., not YouTube). Self-host or work with one of the third-party sites that specialize in simulating self-hosting. The video and supporting text will help the page itself to move up the ranking pages, meaning that traffic earned by the video is highly likely to stay on your site. It’s possible to pursue both approaches simultaneously, but best to have some variations between the videos.

A face, a voice, and most of all, emotion, convey what language alone cannot.

Video yields trust and trust is the foundation of conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information.

Video is an extension of the personal connection we wrote about above, but with a familiarity of having “met” you through your video.

Brand storytelling: Video is an ideal medium for brand storytelling pieces, which can live on your website or on social media channels. Whether you’re sharing the brand values, brand origin, or brand mission, video immerses your audience in your story — and offers a richer, more nuanced experience than other media.

The Q&A approach will put your testimonial subject at ease, and will allow you to direct the conversation toward those key messages you identified.

You’ll reach exponentially more potential clients with a well-made, well-placed video than with nearly any other means of marketing.

83% of businesses say that video provides good return on investment. Even though video production is not yet the easiest nor cheapest task, it pays off big time. Besides, online video editing tools are constantly improving and becoming more affordable. And even your smartphone can make pretty decent videos already

I use many Apps to create videos for my blogs and websites. When I do Facebook ads they are always video.

Social networks also encourage video content with their new features. Facebook has launched 3600 Video, Live Video, and Lifestage (A Video-Centric App for Teenagers). Instagram put in place 60-Second Videos & Instagram Stories, Twitter has Periscope. And YouTube is the second most popular social network in the world.

And just very recently announced the home Facebook portal device.

However, in a social media context, video marketers must remember that people share emotions, not facts. 76% of users say they would share a branded video with their friends if it was entertaining. So create fun entertaining videos to encourage social shares. Emotions are not exactly ROI but social shares can increase traffic to your site, and you can take it from there.

Below is a simple video I use and a link to my store

Dragon Deals From Keywebco on eBay

KEYWEBCO | eBay Stores

Roger Keyserling


Video Marketing Strategy and Tips was originally published in eCom Tips on Medium, where people are continuing the conversation by highlighting and responding to this story.

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